We are all women - Case Study
Violence against women is a problem of global dimensions, particularly in Uruguay, every 17 minutes the Police receives a domestic violence report. ONU Mujeres is the organization specialized in gender issues for the United Nations,In this case study we show how a campaign intended for 3.3 million inhabitants, from a two-people company, reached 40 million spectators without any investment in advertising on traditional media or social networks.


